Wednesday, December 14, 2016

Professional Article Review: BMW Logo Evolution


This article on logodesignlove.com explains the origin of the BMW logo, outlines its evolution through the years, and refutes the common belief that the logo was derived from a spinning airplane rotor. The article is linked here.

The author includes snapshots of the logo from various years to emphasize its similarity that still remains even many centuries later.


For readers who want an even more in-depth explanation of the design of the logo, there's also an embedded video.

The article is pretty interesting for people like me who are curious of the origins of popular brand logos. I had never even heard of the rotor myth, but if anyone else tries to tell me that the BMW logo was designed off of it, I'll be able to prove them wrong!

The post does a very good job of explaining how the logo was designed, and although it's short, it contains a lot of information to explain the original designs and the evolution of the design in the past years.

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